Future Spirit Talks: Scotch Whiskey
Saturday, 14th September, 11.30AM - 4pm
Eau de Vie, Sydney
Based upon the successful of The Business of Bars® Conference format, Future Spirits Talks is a new addition to the Sydney Bar Week line-up in 2019. Presented by Australian Bartender magazine, this year’s topic is Scotch Whisky.
The event will feature three in-depth panel discussions, exploring the big issues and trends of today, and what’s next for the Scotch whisky industry. The talks are set to engage, inform, and inspire. Full price tickets are $55 and includes all whisky samples, snacks and seminars.
Session 1: The Whisky of the Future - art vs. science
Proudly sponsored by Moet Hennessy
In a world where science is creating ways to circumvent ageing spirits, will the old craft of scotch production still hold sway? Here our panel will discuss topics such as 'precision distilling', sustainability, who is drinking whisky and where and whether barrel ageing is a dinosaur.
Kyle Hamilton, General Manager Boilermaker House
Ludo Ducrocq (Global Director of Education and Advocacy at The Glenmorangie Company)
Greg Sanderson (National Operations Manager, Speakeasy Group)
Laura Hay (The Whisky Girl)
Session 2: Mythology & Marketing
Proudly sponsored by Proximo Spirits
A lot of cash is spent promoting Scotch whisky to the world. In this discussion our panel will dissect some marketing campaigns to figure out what works, what doesn't, who's got the right look and who Scotch should be pitching to in the future.
Martin Lange (Owner/Operator, Cobbler, Savile Rown Finney Isles and Death & Taxes)
Ben Shipley (Chief Innovation & Marketing Officer, Ovata)
Sven Almenning (Founder & Chief Booze Geek, The Speakeasy Group)
Tanya Mah (Brand Manager, Proximo Spirits)
Amy Cooper (Journalist, SMH & Sun Herald)
Session 3: Blends Versus Single Malts - who cares?
Proudly sponsored by William Grant & Sons
Single Malt Scotch Whisky has sat on a princely pedestal for years but studies suggest that consumers don't care or notice the difference between a blend or a single malt. In this session our panel breaks down the key points of this peaty debate.
Mike Lowe (Brand Ambassador, Monkey Shoulder)
Stewart Morrow (General Manager, The Baxter Inn)
Alexandra Dahlenburg (Bar Manager, Mjolner Sydney)
Jess Arnott (Manager, Tiny's Liquor Emporium; Masterchef Alumni)
Ross Blainey (Brand Ambassador, The Balvenie)